BBZ International Expansion Plans
Chalk another one up for Pinoy Pride! Pinoy ingenuity and our passionate relationship with beer has given us another reason to celebrate. A proudly Pinoy company announces their expansion to a global setting and hope to take over the world, one cold beer at a time.
Beer Below Zero International, Inc. (BBZI), the group responsible for phenomenizing the frosted beers served at sub zero temperatures in the Philippines, has confirmed its international expansion plans by forming a joint venture company with OMNI Marketing Global, Ltd. (OMG). The new company will be called BBZ Asia, Ltd.
The new company was formed after months of discussions between BBZI and OMG who together have recognized the major synergies that both companies may offer each other in the field of marketing and promotions.
Companies under the OMG group are principally involved in providing marketing solutions to marketers in the FMCG industry and have vast retailer network in the retail industry and market presence in the Asia-Pacific region.
OMG is delighted to now be able to offer its existing clients a complete range of marketing services via the new joint venture company and is equally looking forward to developing new relationships within new territories.
BBZ Asia, Ltd., will be raising $2M to fulfill its commitment to deploy at least 1500 outlets in 2 years within the Asia-Pacific region. Identified countries are – Thailand, Vietnam, Singapore, Malaysia, Indonesia, Hong Kong, Macau, China, Taiwan, South Korea, Australia and New Zealand.
“We are executing our international expansion according to plan” explains Luigi Nunez, president & CEO of Beer Below Zero International. He adds, “though the local demand for our service is also increasing, we can’t ignore the prospects from international markets”. Nunez says their group is very proud that other nationalities have caught the BBZ bug, a truly Filipino ingenuity.
BBZ is already available in Guam, Singapore, Hawaii & Thailand.
The new company, BBZ Asia Ltd., will have its head office based in Hong Kong.