Tourism up for the Philippines
Visitors to the country’s key tourist destinations rose 5.37% to 3.65 million in the five months to May from the same period in 2009, the Department of Tourism said in a press release yesterday. Foreign tourists increased 12.81%, while domestic tourists grew by a slower 2.12%. Metro Manila was the leading destination, accounting for 23.3% of the total with 848,518 tourists staying in accommodation facilities. That volume was up 17% year on year.
The East Asian market, composed of China, Hong Kong, Japan, South Korea and Taiwan, was the metropolis’ major source of tourists, accounting for 41.78% of total visitors.
Local residents from other regions visiting Metro Manila for tourism-related purposes and staying in hotels and similar facilities made up 35.4%.
Tourist count in Cebu grew 4.34% to 734,531 visitors, accounting for a fifth of the total for that period.
South Korea and Japan were the leading source markets for Cebu, accounting for 30% and 21%, respectively, of total foreign visitors to that province.
Tourists visiting Boracay Island rose 12.15%, with foreign visitors growing 26% against 6% for local tourists.
Seven destinations in the Central Philippines Super Region (Boracay, Bohol, Camarines Sur, Camiguin, Cebu, Negros Oriental and Puerto Princesa), as well as Metro Manila and Tagaytay City, recorded a total of 2,343 tourist accommodation facilities that provided 65,052 rooms.
The select destinations in the Central Philippines Super Region accounted for 60% of total rooms, while Metro Manila and Tagaytay City accounted for 37% and 3%, respectively.
A stronger Department of Tourism (DoT) and more linkages within and outside the Philippines. This summarizes the transition report of Secretary Joseph Ace Durano to the incoming administration of President Benigno Simeon “Noynoy” C. Aquino III.
Durano said that with the full implementation of the Tourism Act of 2009, a stronger DoT is envisioned to spearhead the development and promotion of more tourism areas in the country, prioritize and coordinate the sector’s infrastructure requirements, as well as facilitate the linkages of tourism with agriculture and other sectors, including the protection of environment and culture for future generations.
“The DoT has laid down the foundations for sustained growth in tourist arrivals and investments in select destinations over the past years, creating opportunities for increased local employment and harnessing entrepreneurial capabilities of local government units and the private sector to venture into and create new tourism products and services,” he added.
Sustaining growth in tourist volume
Based on records from the DoT’s regional offices and local tourism offices, tourist volume in the country’s major destinations from January to May 2010 totalled to 3.65 million for an increase of 5.37 % vis-à-vis the same period in 2009. The movement of foreign tourists in key tourist areas expanded by 12.81% compared to the travel of domestic tourists which posted 2.12% growth.
Metro Manila is the leading destination with a share of 23.3% for 848,518 tourists staying in accommodation facilities. The East Asia market composed of China, Hong Kong, Japan, Korea and Taiwan is the Metropolis’ major source market which accounted for 41.78% of its total visitors. Local residents from other places visiting Metro Manila for tourism related purposes and staying in hotels and similar facilities registered a share of 35.4%.
Tourists count in Cebu grew by 4.34% for 734,531 visitors in the first five months of 2010, providing impetus for greater public and private sector investments in infrastructure and tourism-related facilities. Visitors in Cebu accounted for a 20% share of the total tourist volume in major destinations during the period under review. Korea and Japan are the leading source markets for Cebu with a share of 30% and 21%, respectively, from the total number of foreign tourists staying in accommodation facilities in the province.
Tourists visiting Boracay Island from January to May 2010 increased by 12.15% with foreign visitors staying in hotels and resorts growing faster at 26% than domestic tourists which increased by 6%. Taiwanese and Chinese tourists in Boracay continued to expand with the increase in charter flight operations between Taipei and Kaohsiung in Taiwan and Shanghai to Kalibo.
Expanding capacities in selected destinations
Seven destinations in the Central Philippines Super Region as well as Metro Manila and Tagaytay City recorded a total number of 2,343 accommodation facilities providing 65,052 available rooms, based on the survey conducted by the Department of Tourism (DoT) in the first semester of 2010. These establishments directly employed 46,048 persons with 78% being regular personnel and 22% seasonal employees.
The selected destinations in the Central Philippines Super Region have a combined share of 60% of the total available rooms, while Metro Manila and Tagaytay City accounted for 37% and 3%, respectively.
Among the destinations in the Central Philippines, Cebu accounted for 46% share of total rooms available at 18,009 followed by Boracay Island with 6,984 rooms for 18% share and Palawan with 4,140 rooms for 10% share.
By room density, six (6) establishments in Metro Manila and four (4) in Cebu have more than 500 rooms; 10 and 2 establishments, respectively, have 300 to 500 rooms; 53 and 30 establishments from said destinations have 100 to 300 rooms and, 83 and 42 establishments have 50 to 100 rooms.
In Boracay Island only one (1) accommodation facility has more than 300 rooms, 10 facilities have 100 to 300 rooms, and 16 facilities have 50 to 100 rooms. Accordingly, ten (10) establishments in Palawan have more than 50 while majority have 6 to 100 rooms.
With regard to employment, Cebu has the most number of regular personnel at 11,400 persons or 24% while Metro Manila has the biggest count of seasonal employees at 4,931 or 10% of the total employment in the nine destinations.
By the end of 2010, new accommodation facilities totaling 80 are expected to have opened, increasing the available rooms in select destinations by 3,743. Cebu will account for 61% or 2,291 rooms, followed by Metro Manila with 605 rooms and Palawan with 407 rooms.
By 2011 and 2012, additional 3,539 and 1,142 rooms will be available as 57 new accommodation facilities will commence operations. These new investments are anticipated to generate additional 17,782 employment in the accommodation sector.
(source: Department of Tourism)